Hardcore Pomade has a nice, firm hold - great for thick, unruly, or curly hair that needs some help taming. It looks best when worked into slightly damp hair. After washing your hair, dry partially with a towel before you start to style. This allows the product to mix into your hair more easily, and helps it look fantastic when dry. 

Use a hair dryer to blow warm air onto the pomade for a few seconds to allow the pomade the heat up and get softer - this is a hard, hardcore pomade that does the job amazingly well.